Tuesday, November 30, 2010

Consumer Behavior 2010

We now have electronic access to Consumer Behavior 2010.
Description information from RKMA:

- Quantification of influences and sources consumers trust related to their

purchasing decisions

- Assessments of how eco-consciousness and ethical behaviors of companies

influence consumer shopping behaviors

- Summaries of current research at several universities providing insight into

why people buy and how their buying decisions are influenced

- Discussions of consumer lifestyles and related spending

- Identification of products currently experiencing growth in the consumer

marketplace

- How consumer spending is spurred by life events, gift giving, home ownership,

pets, leisure activities, and other factors


Accessing this information requires a password that is located here.

The password will need to be entered on this website, www.rkma.com.

-AS

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